Established in November 2010, we have grown from a 9-person team to over 90 employees in our Guangzhou office (plus 180 staff at our Wenzhou factory). Our team includes sales, merchandisers, technicians, sample makers and QC specialists, with half of our core staff having over 6 years of experience.
Backed by strong R&D capabilities, our 8 young, creative designers use Illustrator and Photoshop to develop new styles, patentable outsoles and EVA molds. We hold multiple patents and deliver over 2 million pairs of shoes to the European market annually.
Our key partners include leading global brands across North America, Europe, Asia, and China’s domestic market. Our main North American clients are Cushionaire, Project Cloud, Dream Pairs, Steve Madden, and Madden Girl. For the European market, we work with brands including Poland’s CCC and LPP, Turkey’s YKK, Sweden’s Rusta, and Russia’s Wildberries. We also serve clients in South Korea and Japan. Domestically, we partner with major Chinese brands such as Belle, Miniso, Hotwind, as well as children’s brands including Taranis and Balabala. We currently produce 10 million pairs annually, with a projected output of 13 million pairs by year-end.
Our Mission:
We are a brand that expresses our philosophy through footwear.
Internally, we foster a culture of collective growth, where every team member finds material security, inner peace, and professional fulfillment through dedicated work.
Externally, we design shoes that blend ease, comfort, and style, empowering our customers to walk through life with confidence and joy.
To become a trusted partner for leading global footwear and apparel brands, and a respected benchmark enterprise built on sustainable value.
Each designer excels at cross-category inspiration, seamlessly blending elements from apparel, hats, and even architecture into footwear. Born in the 1990s, they are passionate, self-motivated talents dedicated to footwear design. Many popular market styles were originally created by our team.
We develop exclusive original heat-transfer techniques and custom embroidery methods, plus unique prints for insoles and custom outsole patterns. With our in-house lab, we identify potential issues early and mitigate production risks during development.
We transform high-end structural concepts into wearable, marketable designs suitable for mass production. We frequently create original prints on PU, leather and fabric, with each refined over 2–3 days. For example, our elephant print ranked No.1 on Hotwind’s printed slippers for three consecutive years, and was later adapted for PU casual shoes with excellent market feedback.
With a daily production capacity of 4,000 pairs and an annual output of over 1.3 million pairs, we ensure consistent quality through dedicated QC technicians and a secondary full-inspection process.
Our in-house testing laboratory is fully equipped for abrasion resistance, flex resistance, tensile strength, aging, and color migration tests. All products supplied to leading domestic and international brands come with national standard inspection certificates.
From the development phase onward, we implement strict wear-testing and risk assessment procedures. Each style undergoes repeated real-world wear trials before mass production, ensuring meticulous and reliable R&D results.
With an annual output of 10 million pairs, our large-scale, focused production drives cost efficiency in raw material procurement, craftsmanship, and manufacturing capacity.
With over a decade of industry experience, we have built extensive partnerships with material suppliers and manufacturers across China. This allows us to leverage regional craftsmanship advantages for flexible sourcing, supported by a robust internal cost database.
We source raw materials directly from primary suppliers, enjoying a first-hand supply chain. Our large purchasing volume enables us to maintain competitive costs while ensuring consistent quality.
Internally, we foster a culture of collective growth, where every team member finds material security, inner peace, and professional fulfillment through dedicated work.
Externally, we design shoes that blend ease, comfort, and style, empowering our customers to walk through life with confidence and joy.
About the Founder & Our Values
The name “Lighting Heart Corporation” reflects our core mission: we hope every team member finds joy in work and life, guided by hope, inner peace, and love. Rooted in the philosophy “Clarifying Heart, Realizing Nature”, we foster inner growth, helping each other break through mental barriers and unlock our innate wisdom, kindness, and potential.
“E-ONE” embodies our commitment to integrity and unity: we strive to “BE ONE” with nature and conscience, always doing what is right and aligning our decisions with our values.
Our founder, Ms. Joy, leads with a calm, purpose-driven spirit. She practices mindfulness to maintain a clear, positive mindset, believing that a leader’s inner state shapes the company’s energy. Inspired by Kazuo Inamori’s philosophy, she lives by the ideal: “Leave this world a little purer than when you entered it.” This pursuit of personal and professional integrity guides both her life and our company.
Our company doesn’t just have shoe design capabilities; we also possess overall merchandise planning capabilities for an entire collection of shoes. For example, when our biggest American client came to us, they hadn’t even established their own brand yet. At that time, products like cork sandals were selling extremely well in the U.S. market.
So, we advised them to use genuine leather like cow suede or action leather to differentiate themselves from competitors and set their products apart, allowing them to charge an extra $10. This proposal was adopted.
Furthermore, we helped them optimize the entire product line: we replaced the original rubber cork sole with a more cost-effective PVC cork sole, and upgraded the outsole from regular EVA to rubber EVA, which made the shoes more flexible and comfortable to wear but not cost much. Finally, the products became a huge hit on Amazon and our customer has good profit finally.
We not only revolutionized their cork product line but also provided
comprehensive planning for the brand, covering aspects of all products, suggesting new outsoles and lasts, upper and outsole, insole materials choices, color sheets, costs and pricing. We positioned the brand as a genuine leather brand, which led to its great success in the U.S. market. So if you need us to do similar service, we can also do it, if you choose us as your main supplier in China.